School project:  Redesign the identity of an existing brand of our choice. Create a clear image of who they are as a company and represent their stated values and mission.


Bayer is known as a pharmaceutical company, but they also have a Crop and New Materials division. Their slogan is “Science for a Better Life."  The new identity uses geometric shapes to show the precision and technology of this German company, but the system's color and flexibility makes it approachable by everyone.