Chupa Chups

 

Promotional booklet and posters

 

School project: Create promotional materials for a company of our choice. The idea was to design something new, but which would still fit within the brand ideals and identity.

 

Taking into consideration Chupa Chups' slogan, “Life less serious,”  the design celebrates daily adult routines, reinterpreting them in a fresh and fun way in order to bring the audience back to their childhood. The use of colorful circles throughout the deliverables mimics the shape and tastiness of the lollipops. Bright shapes interact in unexpected ways with black-and-white photographs reminiscent of the 50s, when the company was founded.