![](https://cdn.myportfolio.com/8a68df26-b0aa-4ab5-ad38-0e44147ed921/34885840-dbd7-4a61-84a9-31f23c76bd37_rw_3840.jpg?h=085ff6752b5ff28ba26b570d86dd3ec0)
Adding personality and warmth to the CareZone brand.
As the sole visual designer, I spearheaded the creation of a comprehensive visual language for CareZone, a fast-growing health-tech startup that was later acquired by Walmart.
![](https://cdn.myportfolio.com/8a68df26-b0aa-4ab5-ad38-0e44147ed921/9fb5d661-aec7-4826-ac34-f5635141a5a6_rw_1920.jpg?h=01b4c396d7f2aed9bc0128a879b9da91)
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Crafting engaging experiences
For CareZone's app, I conceptualized and created animations for empty states – screens that appear when there's no data to display. These animations not only explained the purpose of each section but also did so in a visually appealing way. This approach increased user engagement by making the app more intuitive and user-friendly.
![](https://cdn.myportfolio.com/8a68df26-b0aa-4ab5-ad38-0e44147ed921/560af92f-ff9d-44cd-97a0-991e8b414c11_rw_1920.gif?h=7d1dd971f6adde2ce96621c5960e27b3)
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A cohesive design system
I established the visual language across all touchpoints, including landing pages, in-app workflows, email campaigns, booklets, swag, product photography, digital ads, and social media.
![](https://cdn.myportfolio.com/8a68df26-b0aa-4ab5-ad38-0e44147ed921/05ce6d86-47fd-4bb2-a066-c7d47c413e04_rw_1920.png?h=389ca74dedbbe2d0338f2316c0746845)
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Developing a playful and human-centric brand identity
I designed custom illustrations and icons that embodied CareZone's spirit to be used throughout all company assets.
![](https://cdn.myportfolio.com/8a68df26-b0aa-4ab5-ad38-0e44147ed921/fea6d0f5-013a-4205-9a65-f30ffd7fee20_rw_600.gif?h=ef4b522224d7dc373ebe0bd9e4937f88)
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