Capturing the CityView experience, a next-gen workspace
Branding
CityView isn't just another office space; it's the vision for the future of work-life integration by Gensler for its real state client, nestled in downtown San Jose. I led the branding and promotion effort to attract tenants even before construction began.
The logo embodies the building's unique stairs in its interconnecting bridges, symbolizing seamless connection and urban ease. Printed materials and a website showcased the space's dynamic blend of urban energy and suburban serenity.
Artful construction walls
City regulations demanded an artistic solution for the construction fencing. While a portion served for essential marketing messages, the remaining expanse needed to be transformed into a public art experience. I rose to the challenge, designing over a mile of captivating visuals. These murals seamlessly weaved whimsical illustrations of San Jose landmarks with the building's branding, marketing content, and photography. Each panel was unique, creating a dynamic experience for the city throughout the construction phase.
