Making a splash with playful and interactive packaging.
Playful packaging for active kids
This school project tasked me with creating a cohesive packaging line for a sports brand. I chose Speedo, a leader in swimwear, and focused on products that support children during their first swimming experiences.
I developed a series of fun and engaging designs inspired by friendly sea creatures. These characters not only decorate the packaging but also transform the boxes into interactive experiences. Kids can enjoy the products while playing with the packaging itself, creating a positive association with the brand and encouraging early engagement with swimming.
This project was featured in "Concepts We Wish Were Real" by Dieline (thedieline.com), a leading platform for consumer packaging.